Bas’ ‘Diamonds’ Video Is A Tragic Cautionary Tale Of The Pursuit Of Happiness

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Ari Lennox isn’t the only one over on Dreamville Records with a banger on her hands. Rapper Bas is back with new music since his joint project with Gunna, Pick Me Up, which was released back in April 2022. The Queens, New York representer teamed up with producers Linden Jay, Paul Castelluzzo, and Joe Harrisson to churn out his haunting new single, “Diamonds.”

The highly sought-after gem may be marketed as a girl’s best friend, but in hip-hop, we’ve seen time and time again that the more a rapper acquires these jewels, the bigger the target is on their backs for potential harm from those wishing to take it for themselves. On the track, Bas explores this sentiment but from a different angle.

Expressed in the stanza, “Wonder where the day goes, I been out of line / If love is all you need, then let me spend my pain / You n***a make it rain on / Hunnid on my wrist just to make it rain on / Look at all the whips, spick and they span / And you feel like you the man / But you cannot rub the stain off / No, you can not rub the stain off,” Bas details just how the relentless pursuit of these material possessions are often a front musicians put on to mask other much deeper emotional wounds rather than surface level vanity.

The track’s official video, directed by Ryan Doubiago, demonstrates just one tragic tale of how this plays out as Bas serves as the actor stuck in this mindset. The grayscale video opens with the quote, “we only talk about real sh*t when we’re f*cked up,” as Bas is seated on an opulent leather couch smoking and drinking dark liquor.

As the scenery rotates through several different social scenarios repeating Bas’ lifecycle, he becomes less and less connected to himself, his surroundings, and his former lover, which serves as a metaphor for the emptiness those tethered to this quest feel. Bas recklessly falls back into the party crowd when the scenes transition from the home-like setting when his former fling confronts him. But in the end, instead of being helped by this mysterious lady, his supposed saving grace, his chain ends up being his ultimate downfall.

The chain turns into a rope and hangs Bas (a metaphor for the flashy life ultimately being the death of him) as both his love interest and the world watch. Instead of intervening, the crowd pulls out their smartphones to record it with the intent to share it with the world as a piece of entertainment rather than the horror film it is.

When asked about the inspiration behind the track, Bas told Complex, “‘Diamonds’ stems from the stark realization that, as artists in the public light, our pains and traumas are consistently up for the public’s consumption.”

Bas has a solution for the problem, “We have to continually explore and give more of ourselves to feed the insatiable appetite of the audience. We experience and watch our peers go through life-altering and irrevocably damaging moments that just end up as clickbait or social media fodder. We make public appearances and wear masks in order to be who the public wants us to be. Shine bright for them. Yet our inner turmoils just fester underneath it all. The trappings of the life we chose and the dreams we pursue can often be the cause of our downfall.”

Watch the full video above.



source https://uproxx.com/music/bas-diamonds-music-video/

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Hip Hop and Music: A Cultural Evolution

Hip Hop and Music: A Cultural Evolution and What Listeners Look For Hip hop is more than just a genre of music; it is a cultural movement that has deeply influenced the world for over four decades. Originating in the South Bronx during the 1970s, hip hop was birthed from the creative expression of marginalized communities. What started as a fusion of DJing, breakdancing, graffiti art and MCing (rapping) quickly became a global phenomenon. Over the years, hip hop has expanded its reach, influencing various aspects of society, from fashion and language to politics and social movements. But what exactly do listeners seek when they tune in to their favorite hip hop tracks? Let’s explore.

The Evolution of Hip Hop Music

The Evolution of Hip Hop Music At its core, hip hop music is built on rhythm and lyricism. Early pioneers like DJ Kool Herc, Grandmaster Flash, and Run-D.M.C. laid the foundation for what we now recognize as hip hop. They mixed disco, funk, and soul beats with rhythmic rapping to create a unique sound. Through the 1980s and 1990s, iconic artists such as Tupac, The Notorious B.I.G., Nas, and Jay-Z further shaped the genre, adding deeper narratives that explored social issues, struggles, and triumphs.
In the 2000s, hip hop saw its golden age evolve into new sub-genres, from Southern hip hop (e.g., OutKast and Lil Wayne) to the rise of trap music (led by artists like Future, Gucci Mane, and Migos). Today, artists continue to experiment with hybrid sounds, blending trap with pop, rock, and electronic music, creating a more diverse landscape for the genre.

What Listeners Look for in Hip Hop Music

What Listeners Look for in Hip Hop Music While the genre has evolved, the heart of hip hop music still beats with certain core elements that listeners continue to seek. Here’s what attracts audiences to hip hop music:

1. Authenticity

One of the most important qualities of hip hop is its authenticity. Listeners are drawn to artists who stay true to themselves, their roots, and their experiences. Whether an artist is rapping about overcoming hardship, life in the streets, or personal triumphs, their genuineness resonates with fans. Authenticity gives hip hop its raw edge, connecting the artist's voice with listeners on a deeply personal level.

2. Lyricism and Wordplay

Hip hop has always been a platform for storytelling, and the craft of lyricism is highly valued. Fans look for clever wordplay, metaphors, punchlines, and deep storytelling in their favorite tracks. Rappers like Kendrick Lamar, J. Cole, and Nas are revered for their intricate lyricism and ability to convey powerful messages through their words. A song with sharp bars, vivid imagery, and emotional depth can elevate a listener’s connection to the music.

3. Beat and Production Quality

The beat is often the first thing people notice in a hip hop song. A catchy, hard-hitting beat can make or break a track, and producers play an integral role in shaping the sound of hip hop music. Producers like Dr. Dre, Kanye West, and Metro Boomin have become household names for their distinctive production styles. From boom-bap beats to trap drums, the instrumental elements are essential in drawing listeners into the rhythm and groove of the song.

4. Innovation and Evolution

Hip hop is known for its constant evolution. Fans of the genre are often on the lookout for artists who push boundaries and experiment with new sounds. This spirit of innovation keeps the genre fresh and exciting. From the rise of auto-tune with artists like T-Pain to the blend of electronic and rap seen with artists like Travis Scott, listeners are eager for new music that challenges the traditional limits of hip hop.

5. Vibe and Energy

Hip hop isn’t just about the lyrics or the beat—it’s also about the energy the music brings. Whether it’s a party anthem, an introspective track, or a political statement, the vibe and energy of a song play a crucial role in how it resonates with fans. Artists like Drake, Cardi B, and Lil Uzi Vert have mastered the art of creating tracks that make listeners feel a certain way, whether it’s hyped up, laid back, or reflective.

6. Relatability and Emotional Connection

Hip hop has always been an outlet for self-expression and commentary on life experiences. Because of this, listeners often gravitate toward songs that reflect their own lives, struggles, and aspirations. Whether it’s a song about the challenges of growing up in a tough environment, the celebration of personal success, or the experience of love and heartbreak, hip hop has the unique ability to connect emotionally with audiences. Fans often seek songs that speak to their individual journeys and provide comfort, validation, or empowerment.

The Global Reach of Hip Hop

What was once confined to the streets of New York City has now become a global cultural force. From Tokyo to Paris, hip hop has spread across continents, influencing artists and listeners worldwide. In recent years, artists from outside the U.S. have brought their own cultural influences to the genre, blending hip hop with local sounds, languages, and traditions. The genre’s global reach is a testament to its universal themes of struggle, self-expression, and empowerment.

Conclusion

Hip hop music is an ever-evolving cultural powerhouse that has grown from a localized subculture into a global sensation. The authenticity, lyricism, production quality, innovation, energy, and emotional depth are the main ingredients that attract listeners to hip hop. While the genre continues to change, its core values remain consistent—offering a space for self-expression, storytelling, and connection. As hip hop continues to evolve, it will undoubtedly remain a major force in shaping the future of music. Whether you’re a fan of classic boom-bap or modern trap, hip hop’s diverse range offers something for everyone, proving that its cultural impact is here to stay.