Don Toliver’s Stylish Third Album ‘Love Sick’ Is A Step In The Right Direction

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Don Toliver Love Sick Review
Atlantic

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In the leadup to the release of his third album, Love Sick, Houston rapper-singer Don Toliver said enough of the right things to make me believe that this would be the project of his that would finally tell us who he is.

“On this particular album, I really locked in on the actual story and the theme of the album and basically the tracklist is going in sequence, in motion of the actual story, of what it will be,” he said in one interview.

“I want people to listen to my music and think it’s timeless,” he echoed in another. “To think about Marvin Gaye, Sade, Jay-Z, and just listen again. All I strive for is to be in the conversation with some of the greatest of all time.”

The one thing all of those greats did, though, is put themselves into their music. When you push play on “Song Cry,” you get the impression that Jay is letting us in on a moment in his life. When Marvin Gaye made “What’s Goin’ On?” it was considered a massive creative risk, but it was a sentiment he cared about deeply enough to take that risk.

With Don Toliver, I’ve never gotten the impression that I’m learning anything about him or what he truly cares about in his music. I tend to believe that he’s the consummate aesthete – his presentation is everything, and he’s going for a look rather than a feel.

The feeling that pervaded his prior releases Heaven Or Hell and Life Of A Don is that his primary preoccupation in making them was imitating and improving upon the aesthetics of stylistic forebears like his mentor Travis Scott, Future (both of whom appear here), and Young Thug – i.e. the wounded melodic howling, eerie vocal effects, and clipped, erratic rap deliveries that made them stand out from the pack when they first broke out in the middle of the last decade.

Love Sick, on the other hand, seemed like it would be a step forward when we’d begin to see more of the artist in his work. Love, after all, is the most personal and primal of human emotions, even as it remains the most universal. If any subject could crack the facade and reveal the interiority missing from Toliver’s past projects, this would be it.

After a few listens to Love Sick, though, I still haven’t figured out who Don Toliver is.

Don’t get me wrong; it’s a polished, pleasant body of work. If nothing else, he’s upped his game with regard to developing his own artistic flourishes. Perhaps credit belongs to his expanded roster of production partners. After all, it’s hard not to notice that the Kaytranada-produced “Honeymoon” is a standout, nor is the dreamy quality of “Let Her Go,” which features James Blake.

The hyperfocus on subject matter allows Toliver much more room to play around sonically. So while there are still cavernous club 808s and bellowing synthetic bass lines aplenty – “Leave The Club” is a prime example – “Leather Club” finds a smooth, almost ‘80s adult contemporary vibe well suited to his Drake-lite lamentations of one-directional affections.

“Slow Motion” with Wizkid is a surprising dance floor banger that goes in a completely different direction than you’d expect with the Afropop star involved, “If I Had” recruits quiet storm favorite Charlie Wilson for a classic example of the genre, and Chicago heads will almost certainly figure out a few new juke steps to “Bus Stop.”

Throughout Love Sick, I get the feeling that Don Toliver is a nice guy who is really kind of a music nerd, someone collaborators really enjoy testing out new sounds with. But there’s still no sense of identity, that undefinable something that instantly lets you know when you’re hearing a song from Future, Travis Scott, or Young Thug.

The good news is that Toliver is really good at executing an idea, and that’s a step in the right direction for where he wants to be. Coming up with a concept and making music that effectively conveys those ideas is really hard – that’s why we hold such respect for artists. If Love Sick has more style than substance, that style is really charming and enjoyable.

And if Toliver hadn’t managed to at least do that much, we wouldn’t be talking about him at all. If he wants us to talk about him in the same breath as Sade Adu, he’s laid a decent foundation for that conversation to take place. But he still needs to give us something to talk about. He’s almost there.

Love Sick is out now via Cactus Jack and Atlantic Records.

Don Toliver is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.



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Hip Hop and Music: A Cultural Evolution

Hip Hop and Music: A Cultural Evolution and What Listeners Look For Hip hop is more than just a genre of music; it is a cultural movement that has deeply influenced the world for over four decades. Originating in the South Bronx during the 1970s, hip hop was birthed from the creative expression of marginalized communities. What started as a fusion of DJing, breakdancing, graffiti art and MCing (rapping) quickly became a global phenomenon. Over the years, hip hop has expanded its reach, influencing various aspects of society, from fashion and language to politics and social movements. But what exactly do listeners seek when they tune in to their favorite hip hop tracks? Let’s explore.

The Evolution of Hip Hop Music

The Evolution of Hip Hop Music At its core, hip hop music is built on rhythm and lyricism. Early pioneers like DJ Kool Herc, Grandmaster Flash, and Run-D.M.C. laid the foundation for what we now recognize as hip hop. They mixed disco, funk, and soul beats with rhythmic rapping to create a unique sound. Through the 1980s and 1990s, iconic artists such as Tupac, The Notorious B.I.G., Nas, and Jay-Z further shaped the genre, adding deeper narratives that explored social issues, struggles, and triumphs.
In the 2000s, hip hop saw its golden age evolve into new sub-genres, from Southern hip hop (e.g., OutKast and Lil Wayne) to the rise of trap music (led by artists like Future, Gucci Mane, and Migos). Today, artists continue to experiment with hybrid sounds, blending trap with pop, rock, and electronic music, creating a more diverse landscape for the genre.

What Listeners Look for in Hip Hop Music

What Listeners Look for in Hip Hop Music While the genre has evolved, the heart of hip hop music still beats with certain core elements that listeners continue to seek. Here’s what attracts audiences to hip hop music:

1. Authenticity

One of the most important qualities of hip hop is its authenticity. Listeners are drawn to artists who stay true to themselves, their roots, and their experiences. Whether an artist is rapping about overcoming hardship, life in the streets, or personal triumphs, their genuineness resonates with fans. Authenticity gives hip hop its raw edge, connecting the artist's voice with listeners on a deeply personal level.

2. Lyricism and Wordplay

Hip hop has always been a platform for storytelling, and the craft of lyricism is highly valued. Fans look for clever wordplay, metaphors, punchlines, and deep storytelling in their favorite tracks. Rappers like Kendrick Lamar, J. Cole, and Nas are revered for their intricate lyricism and ability to convey powerful messages through their words. A song with sharp bars, vivid imagery, and emotional depth can elevate a listener’s connection to the music.

3. Beat and Production Quality

The beat is often the first thing people notice in a hip hop song. A catchy, hard-hitting beat can make or break a track, and producers play an integral role in shaping the sound of hip hop music. Producers like Dr. Dre, Kanye West, and Metro Boomin have become household names for their distinctive production styles. From boom-bap beats to trap drums, the instrumental elements are essential in drawing listeners into the rhythm and groove of the song.

4. Innovation and Evolution

Hip hop is known for its constant evolution. Fans of the genre are often on the lookout for artists who push boundaries and experiment with new sounds. This spirit of innovation keeps the genre fresh and exciting. From the rise of auto-tune with artists like T-Pain to the blend of electronic and rap seen with artists like Travis Scott, listeners are eager for new music that challenges the traditional limits of hip hop.

5. Vibe and Energy

Hip hop isn’t just about the lyrics or the beat—it’s also about the energy the music brings. Whether it’s a party anthem, an introspective track, or a political statement, the vibe and energy of a song play a crucial role in how it resonates with fans. Artists like Drake, Cardi B, and Lil Uzi Vert have mastered the art of creating tracks that make listeners feel a certain way, whether it’s hyped up, laid back, or reflective.

6. Relatability and Emotional Connection

Hip hop has always been an outlet for self-expression and commentary on life experiences. Because of this, listeners often gravitate toward songs that reflect their own lives, struggles, and aspirations. Whether it’s a song about the challenges of growing up in a tough environment, the celebration of personal success, or the experience of love and heartbreak, hip hop has the unique ability to connect emotionally with audiences. Fans often seek songs that speak to their individual journeys and provide comfort, validation, or empowerment.

The Global Reach of Hip Hop

What was once confined to the streets of New York City has now become a global cultural force. From Tokyo to Paris, hip hop has spread across continents, influencing artists and listeners worldwide. In recent years, artists from outside the U.S. have brought their own cultural influences to the genre, blending hip hop with local sounds, languages, and traditions. The genre’s global reach is a testament to its universal themes of struggle, self-expression, and empowerment.

Conclusion

Hip hop music is an ever-evolving cultural powerhouse that has grown from a localized subculture into a global sensation. The authenticity, lyricism, production quality, innovation, energy, and emotional depth are the main ingredients that attract listeners to hip hop. While the genre continues to change, its core values remain consistent—offering a space for self-expression, storytelling, and connection. As hip hop continues to evolve, it will undoubtedly remain a major force in shaping the future of music. Whether you’re a fan of classic boom-bap or modern trap, hip hop’s diverse range offers something for everyone, proving that its cultural impact is here to stay.