One Of The World’s Biggest Artists Said No To Spotify And Apple Music (But Is All In On Amazon) And Explained Why
Garth Brooks is one of the most successful musicians of all time. He has the most diamond-certified albums ever with nine (The Beatles are in second with six). His Garth Brooks World Tour that concluded in 2017 sold 6.3 million tickets, the most ever for a North American tour. He’s also the best-selling solo artist in history when it comes to RIAA certifications. If you want to stream his music, though, you’re out of luck if you use Spotify, Apple Music, or any other platform besides Amazon Music.
In 2016, he signed an exclusive deal with Amazon to bring his music to streaming. Now, he has elaborated on what he saw in Amazon that he didn’t in other services.
As Digital Music News reports, at the Country Radio Seminar in Nashville yesterday (March 13), Brooks said that it has to do with Amazon’s ability to sell physical releases of albums and how that benefits songwriters like himself:
“The fact is that Amazon is a retailer as well. So you can sign your streaming deal, but part of that streaming deal is to move those physical units so the songwriters get paid. And people, we can talk all day that ‘Garth went on to raise his kids, what a great…’ — Garth did that for himself. I stick up for the songwriters because I’m freakin’ one of them! Everything I do for the songwriters, I do for myself.
I’m the most selfish guy you’ve ever met, OK? But if we don’t take care of these songwriters, what do you guys have to play? It’s just tough, so that’s why I love partnering with [Amazon]. So the physical comes in, and nobody’s doing physical anymore. So these songwriters are still doing well.
And I hope that songwriters want to get a Garth Brooks cut. One, because I hope that they think that it would be cool. But two, right behind it closely, I hope it’s because they know that if you’re a Garth Brooks songwriter, you’re going to get paid.”
Given Brooks’ popularity, other platforms have tried to lure him. Spotify CEO Daniel Ek once even had a meeting with Brooks to try to get him on board. In 2017, Brooks said of Spotify and Apple Music:
“Spotify came in, Daniel Ek came down to sit with me, sweet man, I love Daniel, great guy. I think he gets a lot of crap. His parents were both street musicians — he’s a good guy who understands music, and I think he wants to help and believes 100 percent he’s helping.
Apple’s a little different story. They came in with their own set of rules, and if you’re already established, you have to change to get to them. I’m never going to change to fit their rules. Nice guys, we have respect for each other, we’re just never going to work together. So we were kind of dead in the water. Then out of the blue, thank God, Amazon shows up and wants to get into the streaming business. The views they shared seemed to correlate with the views we shared.”
source
https://uproxx.com/indie/garth-brooks-spotify-amazon-streaming-apple-music/
Hip Hop and Music: A Cultural Evolution
Hip Hop and Music: A Cultural Evolution and What Listeners Look For
Hip hop is more than just a genre of music; it is a cultural movement that has deeply influenced the world for over four decades. Originating in the South Bronx during the 1970s, hip hop was birthed from the creative expression of marginalized communities. What started as a fusion of DJing, breakdancing, graffiti art and MCing (rapping) quickly became a global phenomenon. Over the years, hip hop has expanded its reach, influencing various aspects of society, from fashion and language to politics and social movements. But what exactly do listeners seek when they tune in to their favorite hip hop tracks? Let’s explore.
The Evolution of Hip Hop Music
The Evolution of Hip Hop Music
At its core, hip hop music is built on rhythm and lyricism. Early pioneers like DJ Kool Herc, Grandmaster Flash, and Run-D.M.C. laid the foundation for what we now recognize as hip hop. They mixed disco, funk, and soul beats with rhythmic rapping to create a unique sound. Through the 1980s and 1990s, iconic artists such as Tupac, The Notorious B.I.G., Nas, and Jay-Z further shaped the genre, adding deeper narratives that explored social issues, struggles, and triumphs.
In the 2000s, hip hop saw its golden age evolve into new sub-genres, from Southern hip hop (e.g., OutKast and Lil Wayne) to the rise of trap music (led by artists like Future, Gucci Mane, and Migos). Today, artists continue to experiment with hybrid sounds, blending trap with pop, rock, and electronic music, creating a more diverse landscape for the genre.
What Listeners Look for in Hip Hop Music
What Listeners Look for in Hip Hop Music
While the genre has evolved, the heart of hip hop music still beats with certain core elements that listeners continue to seek. Here’s what attracts audiences to hip hop music:
1. Authenticity
One of the most important qualities of hip hop is its authenticity. Listeners are drawn to artists who stay true to themselves, their roots, and their experiences. Whether an artist is rapping about overcoming hardship, life in the streets, or personal triumphs, their genuineness resonates with fans. Authenticity gives hip hop its raw edge, connecting the artist's voice with listeners on a deeply personal level.
2. Lyricism and Wordplay
Hip hop has always been a platform for storytelling, and the craft of lyricism is highly valued. Fans look for clever wordplay, metaphors, punchlines, and deep storytelling in their favorite tracks. Rappers like Kendrick Lamar, J. Cole, and Nas are revered for their intricate lyricism and ability to convey powerful messages through their words. A song with sharp bars, vivid imagery, and emotional depth can elevate a listener’s connection to the music.
3. Beat and Production Quality
The beat is often the first thing people notice in a hip hop song. A catchy, hard-hitting beat can make or break a track, and producers play an integral role in shaping the sound of hip hop music. Producers like Dr. Dre, Kanye West, and Metro Boomin have become household names for their distinctive production styles. From boom-bap beats to trap drums, the instrumental elements are essential in drawing listeners into the rhythm and groove of the song.
4. Innovation and Evolution
Hip hop is known for its constant evolution. Fans of the genre are often on the lookout for artists who push boundaries and experiment with new sounds. This spirit of innovation keeps the genre fresh and exciting. From the rise of auto-tune with artists like T-Pain to the blend of electronic and rap seen with artists like Travis Scott, listeners are eager for new music that challenges the traditional limits of hip hop.
5. Vibe and Energy
Hip hop isn’t just about the lyrics or the beat—it’s also about the energy the music brings. Whether it’s a party anthem, an introspective track, or a political statement, the vibe and energy of a song play a crucial role in how it resonates with fans. Artists like Drake, Cardi B, and Lil Uzi Vert have mastered the art of creating tracks that make listeners feel a certain way, whether it’s hyped up, laid back, or reflective.
6. Relatability and Emotional Connection
Hip hop has always been an outlet for self-expression and commentary on life experiences. Because of this, listeners often gravitate toward songs that reflect their own lives, struggles, and aspirations. Whether it’s a song about the challenges of growing up in a tough environment, the celebration of personal success, or the experience of love and heartbreak, hip hop has the unique ability to connect emotionally with audiences. Fans often seek songs that speak to their individual journeys and provide comfort, validation, or empowerment.
The Global Reach of Hip Hop
What was once confined to the streets of New York City has now become a global cultural force. From Tokyo to Paris, hip hop has spread across continents, influencing artists and listeners worldwide. In recent years, artists from outside the U.S. have brought their own cultural influences to the genre, blending hip hop with local sounds, languages, and traditions. The genre’s global reach is a testament to its universal themes of struggle, self-expression, and empowerment.
Conclusion
Hip hop music is an ever-evolving cultural powerhouse that has grown from a localized subculture into a global sensation. The authenticity, lyricism, production quality, innovation, energy, and emotional depth are the main ingredients that attract listeners to hip hop. While the genre continues to change, its core values remain consistent—offering a space for self-expression, storytelling, and connection. As hip hop continues to evolve, it will undoubtedly remain a major force in shaping the future of music. Whether you’re a fan of classic boom-bap or modern trap, hip hop’s diverse range offers something for everyone, proving that its cultural impact is here to stay.
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