Spotify CEO’s Controversial Comment About The ‘Close To Zero’ Cost Of Making Music Has Deadmau5 Threatening To Pull His Catalog

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In case you missed it: In late May, Spotify CEO Daniel Ek shared a statement in which he described the “cost of creating content” as being “close to zero.” His comments were more likely about the barrier to entry being lower than it has before than it was about devaluing or underestimating the resources is takes to create music. Still, what he said rubbed people the wrong way.

That includes Deadmau5, who caught wind of the quote a few days ago and wrote on Instagram, “Incorrect. The cost of creating content was 25+ years of my life and much of those proceeds going to your company you complete f*cking idiot.” In response to a comment about hating Spotify, he responded (as NME notes), “I feel that, I’m about to pull my catalog from these f*cking vultures, enough’s enough.”

In the comments, Dutch DJ Leroy Styles went long outlining some of the costs involved with making music:

“This is crazy. It’s almost zero or a couple of zeros!!

Here’s a breakdown of some of the costs.

High-Performance Laptop for Music Production
For a high-performance laptop suitable for music production, consider models such as:

Apple MacBook Pro 16-inch (M1 Max, 64GB RAM, 2TB SSD): Around $3,499
Dell XPS 17 (32GB RAM, 2TB SSD): Around $3,000
Razer Blade 15 Studio Edition (32GB RAM, 1TB SSD): Around $3,999
Total Estimated Cost
Adding up these costs, assuming no sales or discounts:

VST Plugins:

Omnisphere: $499
Komplete 14 Ultimate: $1,599
Waves Mercury: $7,599
UAD Ultimate: $4,999
EastWest ComposerCloud X: $239.88/year
FabFilter Total Bundle: $899
iZotope Everything Bundle: $1,999
Soundtoys 5 Bundle: $499
Arturia V Collection: $599
Slate Digital All Access Pass: $179.88/year
Total for Plugins: $18,910.76 + $419.76/year

And then your time making music. Recording Studio Time:

Professional studios can charge from $50 to $500+ per hour.
Producer Fees:

Producers might charge per track or hour, ranging from $300 to $10,000+ depending on their reputation and experience.
Session Musicians:

Rates can range from $50 to $500+ per hour or per song.
Mixing and Mastering:

Mixing engineers typically charge $200 to $1,000+ per track.
Mastering can cost between $50 to $500+ per track.
Equipment and Software:

Purchasing or renting instruments, microphones, and recording software can range from a few hundred to several thousand dollars.
Promotion and Distribution:

Digital distribution services (like DistroKid, TuneCore) can charge $20 to $50+ per year.
Marketing campaigns, including social media ads, can range from $100 to $10,000+.
Miscellaneous Costs:

Travel, lodging, and other incidental expenses can add up.
Overall, the total cost to produce a single song can range from a few hundred to tens of thousands of dollars, while a full album can cost significantly more. My 1st album has cost me 18k euro.

And don’t forget your time!!”

Ek responded to the original wave of backlash in early June, writing, “I understand how it came across as very reductive and that wasn’t my intent. Just to clarify – my original point was not to devalue the time, effort, or resources involved in creating meaningful works, whether it’s music, literature, or other forms of creative expression. […] The significant drop in the cost of creation tools (microphones, laptops, cameras) has led to an unprecedented explosion in the volume of what people are able to produce.”



source https://uproxx.com/indie/spotify-ceo-close-to-zero-cost-make-music-reactions-deadmau5/

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Hip Hop and Music: A Cultural Evolution

Hip Hop and Music: A Cultural Evolution and What Listeners Look For Hip hop is more than just a genre of music; it is a cultural movement that has deeply influenced the world for over four decades. Originating in the South Bronx during the 1970s, hip hop was birthed from the creative expression of marginalized communities. What started as a fusion of DJing, breakdancing, graffiti art and MCing (rapping) quickly became a global phenomenon. Over the years, hip hop has expanded its reach, influencing various aspects of society, from fashion and language to politics and social movements. But what exactly do listeners seek when they tune in to their favorite hip hop tracks? Let’s explore.

The Evolution of Hip Hop Music

The Evolution of Hip Hop Music At its core, hip hop music is built on rhythm and lyricism. Early pioneers like DJ Kool Herc, Grandmaster Flash, and Run-D.M.C. laid the foundation for what we now recognize as hip hop. They mixed disco, funk, and soul beats with rhythmic rapping to create a unique sound. Through the 1980s and 1990s, iconic artists such as Tupac, The Notorious B.I.G., Nas, and Jay-Z further shaped the genre, adding deeper narratives that explored social issues, struggles, and triumphs.
In the 2000s, hip hop saw its golden age evolve into new sub-genres, from Southern hip hop (e.g., OutKast and Lil Wayne) to the rise of trap music (led by artists like Future, Gucci Mane, and Migos). Today, artists continue to experiment with hybrid sounds, blending trap with pop, rock, and electronic music, creating a more diverse landscape for the genre.

What Listeners Look for in Hip Hop Music

What Listeners Look for in Hip Hop Music While the genre has evolved, the heart of hip hop music still beats with certain core elements that listeners continue to seek. Here’s what attracts audiences to hip hop music:

1. Authenticity

One of the most important qualities of hip hop is its authenticity. Listeners are drawn to artists who stay true to themselves, their roots, and their experiences. Whether an artist is rapping about overcoming hardship, life in the streets, or personal triumphs, their genuineness resonates with fans. Authenticity gives hip hop its raw edge, connecting the artist's voice with listeners on a deeply personal level.

2. Lyricism and Wordplay

Hip hop has always been a platform for storytelling, and the craft of lyricism is highly valued. Fans look for clever wordplay, metaphors, punchlines, and deep storytelling in their favorite tracks. Rappers like Kendrick Lamar, J. Cole, and Nas are revered for their intricate lyricism and ability to convey powerful messages through their words. A song with sharp bars, vivid imagery, and emotional depth can elevate a listener’s connection to the music.

3. Beat and Production Quality

The beat is often the first thing people notice in a hip hop song. A catchy, hard-hitting beat can make or break a track, and producers play an integral role in shaping the sound of hip hop music. Producers like Dr. Dre, Kanye West, and Metro Boomin have become household names for their distinctive production styles. From boom-bap beats to trap drums, the instrumental elements are essential in drawing listeners into the rhythm and groove of the song.

4. Innovation and Evolution

Hip hop is known for its constant evolution. Fans of the genre are often on the lookout for artists who push boundaries and experiment with new sounds. This spirit of innovation keeps the genre fresh and exciting. From the rise of auto-tune with artists like T-Pain to the blend of electronic and rap seen with artists like Travis Scott, listeners are eager for new music that challenges the traditional limits of hip hop.

5. Vibe and Energy

Hip hop isn’t just about the lyrics or the beat—it’s also about the energy the music brings. Whether it’s a party anthem, an introspective track, or a political statement, the vibe and energy of a song play a crucial role in how it resonates with fans. Artists like Drake, Cardi B, and Lil Uzi Vert have mastered the art of creating tracks that make listeners feel a certain way, whether it’s hyped up, laid back, or reflective.

6. Relatability and Emotional Connection

Hip hop has always been an outlet for self-expression and commentary on life experiences. Because of this, listeners often gravitate toward songs that reflect their own lives, struggles, and aspirations. Whether it’s a song about the challenges of growing up in a tough environment, the celebration of personal success, or the experience of love and heartbreak, hip hop has the unique ability to connect emotionally with audiences. Fans often seek songs that speak to their individual journeys and provide comfort, validation, or empowerment.

The Global Reach of Hip Hop

What was once confined to the streets of New York City has now become a global cultural force. From Tokyo to Paris, hip hop has spread across continents, influencing artists and listeners worldwide. In recent years, artists from outside the U.S. have brought their own cultural influences to the genre, blending hip hop with local sounds, languages, and traditions. The genre’s global reach is a testament to its universal themes of struggle, self-expression, and empowerment.

Conclusion

Hip hop music is an ever-evolving cultural powerhouse that has grown from a localized subculture into a global sensation. The authenticity, lyricism, production quality, innovation, energy, and emotional depth are the main ingredients that attract listeners to hip hop. While the genre continues to change, its core values remain consistent—offering a space for self-expression, storytelling, and connection. As hip hop continues to evolve, it will undoubtedly remain a major force in shaping the future of music. Whether you’re a fan of classic boom-bap or modern trap, hip hop’s diverse range offers something for everyone, proving that its cultural impact is here to stay.